論壇預告

德享匯

Driving Forces of the Automotive Industry

Consideration Of Market Intelligence Inside the Strategic Planning

德國作為歐洲最具實力的第一大經濟體，一個以出口為導向型的國家，擁有機械制造、汽車、電子、航空航天、化工、制藥等優勢產業。德國在產品研發、品牌創新和外貿出口等領域長期處于世界領先地位，出口大量高品質、高科技的商品。

同濟大學長期以來，注重加強中德兩國在經濟金融和管理領域的學術往來、產教融合、校企合作，同時探索人才培養、創新一流學科建設實體化的發展模式，服務國家戰略發展。

中德經濟與管理研究院聚焦中德兩國經濟技術合作，為深入合作提供科學理論支撐，為解決兩國企業在跨國經營中面臨的重大問題提供決策支持和整體解決方案，為推動中德全方位戰略合作伙伴關系輸送大量拔尖經濟管理人才。

同濟大學經濟與管理學院EE高管教育中心，開設相關課程，致力于培養在機械制造和汽車業領域有深厚理論基礎以及實踐經驗的專業人才，持續跟蹤研究并探索中德企業發展案例，開展高端培訓項目，積極跟進相關領域高級管理人員的核心需求并為產教融合貢獻力量。

同濟大學經濟與管理學院EE高管教育中心持續開展“德享匯”論壇活動。該論壇聯合同濟大學中德經濟與管理研究院，此次為論壇第三期。誠邀德國學界和業界的嘉賓蒞臨我院，就中德企業管理等熱點話題和企業實踐進行深度討論，共同探討德企在中國的可持續發展，分享行業內部資訊。

論壇流程

主題：

Driving Forces of the Automotive Industry and Consideration Of Market Intelligence Inside The Strategic Planning

時間：

2023年5月28日（周日）9:30-12:00

May 28, 2023 (Sunday) 9:30-12:00

地點：

同濟大學經濟與管理學院301報告廳

Hall 301, School of Economics and Management, Tongji University（No 1500 Siping Rd）

Opening

09:30-09:35

Host

Yuqing HU

Deputy Director of EE Center

SEM Tongji University

Keynote Speech

09:35-10:05

ONWARDS：Megatrends that shift the future of mobility in China

Songtao WANG

Regional President Asia Pacific

Bosch Automotive Aftermarket(China) Co., Ltd.

Mr. Wang Songtao studied Marketing at Nanjing University of Science & Technology, and General Management at China Europe International Business School. He has dual EMBA master degrees at Mannheim Business School, Germany and Tongji University, China. He is a private pilot licensed by European Union Aviation Safety Agency.

Mr. Wang Songtao joined Bosch since 2007. He took the role as Regional President of Bosch Automotive Aftermarket Asia Pacific from early 2022, responsible for “Parts, Diagnostics and Workshop Services” business in APAC regions, includes China, Japan, Korea, ASEAN and Oceania. Mr. Wang Songtao had extensive working and management experience in international IT & high-speed rail industries, plus automotive & locomotive industries before joining Bosch.

Coffee Break＆Group Photo

10:05-10:20

Keynote Speech

10:20-11:10

Relevance and utilization of market data inside the strategic planning process

Claudio Schiller

Director Business Development

Region China

Rheinmetall (China) Investment Co., Ltd

Schiller got M.Sc. Business Administration and Engineering degree in RWTH-Aachen. He is now the Director of Business Development in Rheinmetall China. He is Leading the teams responsible for Business Development as well as Marketing and Communications in Region China. He is responsible for Developing and driving the regional strategy. He leads feasibility studies, market entry strategies and promotion of new products in an early stage. Moreover, he Leads organizational needs in “Market Intelligence” and “Market Research”, organizes Industry Events and leads internal and external communication.

Conclusion

Q&A

11:10-12:00

Huang Guanwei

Deputy Director of CDAWM

Tongji University

Prof. Dr. Guanwei HUANG is the deputy director of CDAWM. He obtained his PhD in Business Computing at University of Paderborn in Germany and MA in Management Engineering at Tongji University. Between 2005 and 2019 he worked as the chair professor for Information Management and Innovation Management at CDHK. Since October 2019 he is responsible for the Sino-German Platform at SEM. His research areas convers Electronic Commerce and Logistics & Supply Chain Management. Until now he has taken charge of numerous research projects, and published more than 40 academic papers, and four monographs.

Register

請掃描上方二維碼

報名參與線下論壇

本次主題論壇使用語言為英語，同時開啟線上直播

請關注“同濟大學高管教育EE中心”微信視頻號